howdy! I'm Ben

Right now, every CEO I talk to is asking the same thing: how do I actually use AI without wasting six months and six figures on the wrong bet?

I've been a CEO twice, a CTO three times. I co-founded CartHook, which added $250M in incremental revenue for Shopify merchants before it was acquired. Over the past year, I've gone deep on AI — building products, shipping sprints, and getting engineering teams to ship faster with AI at companies from $5M startups to a publicly traded company.

Sometimes that means I build the product for you. Sometimes it means getting your team's AI workflows to the point where they ship faster on their own. Either way, it starts with figuring out what's actually worth doing.